I really think it’s the mix of high and low, fashion and non-fashion. She’s a beautiful girl so she can pull off a lot of different looks. It’s fun to see her be a chameleon in all of those different looks, but then you see her on the street and she still looks super cool, easy and relatable. People are really responding to that. She’s also kind of come into her own in the past few years and finally has the confidence to be herself in clothes that she really likes.